KHASIAT HERBAL LIFE

Baru seminggu lebih satu hari minum shake herbal life saya sudah merasakan khasiatnya. Bermula dari adik saya yang baru menjadi distributor produk2 Herbal Life karena dia sudah merasakan manfaat dari minum Herbal Life ini. Bobotnya susut beberapa kilo dan staminanya meningkat, serta merasa lebih sehat dan bersemangat.
Mulanya saya ragu-ragu, saya pikir produk ini pasti tidak jauh beda dengan produk2 Multivitamin lainnya, disamping juga harganya yang terbilang cukup mahal menurut saya untuk satu buah shake ukuran 500 gram sekitar 300 an ribu.
Tetapi, sejak beberapa bulan ini bobot saya terus meningkat hingga jauh dari ideal, maka saya mulai merasa cemas, apalagi tubuh mulai terasa lemas dan sering pegal pegal serta kondisi tidak mengenakkan lainnya di tubuh saya akhirnya saya mulai berfikir saya harus segera menurunkan berat badan saya untuk menghilangkan perasaan kurang nyaman ini. Kebetulan juga bertepatan dengan datangnya bulan ramadhan akhirnya saya sms adik saya yg tinggal di luar kota tsb, untuk membawakan satu buah shake Herbal Life rasa coklat sebagai uji coba saya dalam rangka penurunan berat badan... Dan hasilnya setelah minum selama satu minggu, bobot saya berkurang 2 kg, disamping itu nyeri sendi dan pusing2 berkurang, its amazing!! ...to be contuined
http://yusnaini.pinkemmaku.com

Harap2 Cemas

Harapanku tahun ini :
1. Proses penyesuaian ijazah berjalan lancar
2. Kuliah mulus gak ada hambatan, selesai tepat pada waktunya tanpa kendala yg berarti dan lulus dengan nilai memuaskan
3. Ketemu soul mate yg sdh lama menghilang :|
4. Menyusun rencana masa depan yang matang...
Amiiin.., semoga dimudahkan jalannya oleh Allah SWT

Sedikit tentang Istilah Pemasaran & Hubungan Masyarakat

PEMASARAN
Pemasaran ada dimanapun. Resmi atau tidak resmi, setiap orang dan organisasi terikat pada kegiatan yang disebut sebagai Pemasaran. Pemasaran yang baik akan mendatangkan nilai yang positif dan keuntungan. Pemasaran mempengaruhi aktivitas kita dari hari ke hari dan juga melekat pada setiap tindakan yang kita lakukan. Menurut Philip Kotler dalam buku Marketing Management, 2006 disebutkan bahwa " Pemasaran adalah Seni dan Ilmu Pengetahuan".
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Konsep Pemasaran ada tiga, yaitu :
- Positioning ------> Identitas, janji
- Diferensiasi --------> Integritas, apa/bagaimana
- Brand ------> Persepsi Pelanggan
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Dalam pemasaran yang penting perlu diperhatikan adalah :
1. Strategi (bagaimana cara merebut hati konsumen)
2. Taktik (bagaimana cara merebut pasar)
3. Nilai (persepsi positif, indikator nilai)
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Kreativitas Pemasaran meliputi :
- Janji unik / khas
- Alasan pelanggan untuk datang
- " Blue Ocean Strategy" ( Khusus, spesial, tidak pasaran)
- Trend masa kini, canggih
- Professional
- Lebih baik dari yang lalu
- Menjawab kebutuhan
- Positif
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HUBUNGAN MASYARAKAT

Kegiatan Hubungan masyarakat meliputi :
- Publisitas
- Public Relation / Humas
- Press Release
- Positive Publicity
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Bagaimana menghadapi pelanggan ?
- Costumer ( Fokus utama)
- Internal (karyawan, stake holder)
- External (masyarakat, publik, wartawan)
- Sikap, perhatian, kesopanan, bersahaja
- Bahasa, tatapan mata
- Busana bersih
- Professional, jujur
- Positif
- Re-code your change DNA (ubah perilaku anda dari dasar)
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Apa yang dimaksud dengan "Apreciative Inquiry"
- Berfikir Positif
- Hukum ketertarikan , law of atraction (Michael J. Losier), The Secret of Succes (James..Arthur Ray) kekuatan pola pikir.
- Menghargai orang lain
- Bekerjasama
- Ikhlas
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Komunikasi Efektif, adalah :
- Neuro Linguistik Programming
- Antar hati, tulus
- Niat baik
- Dua belah pihak
- Hubungan jangka panjang
- " Kita" bukan aku dan kamu
- Kesepakatan untuk yang terbaik

(Disampaikan oleh dr. Lia G Partakusuma, Sp.P(K), MM pada pelatihan Service Excellent di RSUP Persahabatan tanggal 31 Juli 2010)

THE MYTH OF ‘LATERAL THINKING EQUALS CREATIVITY’

Hal 25
By having a clear understanding of the distinction between the two types of thinking, a practitioner can make far more productive use of time can make far more productive use of time, and employ techniques to greater effect, generating more and varied creative ideas the offer added value.
Chapter 4-6 on creative ideas, brainstorming, and evaluation, examine in detail the skills of using Green Light and Red Light thinking.

Look back on when you have previously tried to come up with a new idea. Try to recall how you used the different thinking modes of green and Red Light thinking. Did you clearly separate their use? Did this have any effect on how ideas were actually generated?
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THE MYTH OF ‘LATERAL THINKING EQUALS CREATIVITY’
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Mention the subject of creativity , or the task of coming up with ideas, and many people think of ‘lateral thinking’ as the route to being creative. It has almost become a generic description for a different way of looking at a problem: ‘What we need is some lateral thinking on this’. While it is an important element, it is essential that practitioners should understand its proper meaning, role and context in creativity.

Convergent thinking believes that the mind’s natural processes are ordered and logical; creativity, in contrast, is haphazard and illogical. It considers rationality and creativity to be different mental processes that are generally in conflict. Most problems are not new – the challenge in to view the problem in a new way.

The Concise Oxford Dictionary defines lateral thinking as: “Seeking to solve problems by unorthodox or apparently illogical methods’. It was a concept defined by Edward de Bono in his book, The Use of Lateral Thinking (de Bono,1990). In essence there are two modes of thinking, he says: the vertical mode and the lateral mode (earlier identified in this book as Red and Green Light thinking).
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Vertical thinking looks for what is right. It maintains that one thing must follow directly from another, concentrates on relevance and moves in the most likely direction. Lateral thinking changes; it......
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Key Word for Creativity Vocabulary
- Green Light thinking
- Incremental thinking
- Lateral thinking
- Red Light thinking
- Vertical thinking
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THE CREATIVE PROCESS

The five ‘I’s
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Contrary to the popular perception of creativity being a will-o’the-wisp type of activity, the creativity process can be divided into a number of distinct stages. In some instances it will be possible to trace the inception and development of an idea through each of these stages; on other occasions and idea may consciously appear to develop simultaneously through all the stages at once.
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It was only about 40 years ago that scientists discovered that our brain, not our heart, was responsible for our intellectual activity. Real advances on how we go about being creative were not really significantly investigated until the early part of the 20th century. The physiologist Helmholtz and the mathematician Poincare were first to divide the creative process into different phases.
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Joseph Wallas, back in 1926, believed the creative process had four phases: a preparatory stage, followed by incubation, illumination and, lastly, verification, Joseph Rossman in the 1930s saw seven stages:
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1. Observation of need or difficulty;
2. Analysis of need;
3. Survey of all available information;
4. A formulation of all objective solutions;
5. A critical analysis of these solutions for their advantages and disadvantages;
6. The Birth of a new idea – the invention;
7. Experimentation to test out the most promising solution and the selection and perfection of the

of the final embodiment by some or all of the previous steps.
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Alex Osborn, who in the 1950s was one of the great pioneers of applying creative techniques for commercial use in advertising and marketing, also divided up the creative process, as follows:
...

1. Orientation: pointing out the problem;
2. Preparation: gathering pertinent data;
3. Analysis: breaking down the relevant material;
4. Ideation: piling up alternatives by way of ideas;
5. Incubation: letting up to invite illumination;
6. Synthesis: putting the pieces together;
7. evaluation: judging the resulting ideas
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More recently, Professor Morris Stein established a three-stage model:
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1. Hypothesis formation;
2. Hypothesis testing;
3. Communication of results

KREASIKU, TRIAL AND ERROR

You & Me

Continue Creativity : Some Myths Debunked

Green Light/Red Light Thinking
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A better way of looking at creative thinking than left/right brain is green light/red light thinking, with is stronger visual cues. For green light thinking, the colour, like that in a traffic light, is useful for symbolizing that anything can go, where the accent in on positively encouraging as many ideas as possible, whatever their status or validity. This equates with Captain Kirk (or what has been called right-hand brain thinking). Red light thinking is sober analysis of what will or will not work, the rational judgement of an idea, equivalent to Mr. Spock (and left-hand brain thinking). It is the ‘Stop’ sign for any idea that appears ludicrous or far-fetched- the rational mode of thinking for evaluating the relative merits of a proposal. Table 2.1 highlights the different characteristics of these two modes of thinking.
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Green Light Thinking ……………………………………….. Red Light Thinking
Anything goes and is permissible………………………………Analysis
Anything is possible …………………………………………..…Judgement
The big picture is the context ………………………………….. Practicalities
Combinations of new elements…………………………………Functionality – will it work
Positive impact of risk ………………………………………… Negative impact of risk
Looking at pictures, sound and movement…………………….Details
Emotional and intuitive ………………………………………….Logical
Anithing can happen in the future ………………………………Examine what worked in the past

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By having a clear understanding of the distinction between the two types of thinking, a practitioner can make far more productive use of time, and employ techniques to greater effect, generating more and varied creative ideas that offer added value.
☼ Look back on when you have previously tried to come up with a new idea. Try to recall how you used the different thinking modes of both (green and red light thinking) . did you clearly separate their use? Did you separate their use/ Did this have any effect on how ideas were actually generated?