Selasa, 19 Mei 2009

Continue Creativity : Some Myths Debunked

Green Light/Red Light Thinking
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A better way of looking at creative thinking than left/right brain is green light/red light thinking, with is stronger visual cues. For green light thinking, the colour, like that in a traffic light, is useful for symbolizing that anything can go, where the accent in on positively encouraging as many ideas as possible, whatever their status or validity. This equates with Captain Kirk (or what has been called right-hand brain thinking). Red light thinking is sober analysis of what will or will not work, the rational judgement of an idea, equivalent to Mr. Spock (and left-hand brain thinking). It is the ‘Stop’ sign for any idea that appears ludicrous or far-fetched- the rational mode of thinking for evaluating the relative merits of a proposal. Table 2.1 highlights the different characteristics of these two modes of thinking.
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Green Light Thinking ……………………………………….. Red Light Thinking
Anything goes and is permissible………………………………Analysis
Anything is possible …………………………………………..…Judgement
The big picture is the context ………………………………….. Practicalities
Combinations of new elements…………………………………Functionality – will it work
Positive impact of risk ………………………………………… Negative impact of risk
Looking at pictures, sound and movement…………………….Details
Emotional and intuitive ………………………………………….Logical
Anithing can happen in the future ………………………………Examine what worked in the past

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By having a clear understanding of the distinction between the two types of thinking, a practitioner can make far more productive use of time, and employ techniques to greater effect, generating more and varied creative ideas that offer added value.
☼ Look back on when you have previously tried to come up with a new idea. Try to recall how you used the different thinking modes of both (green and red light thinking) . did you clearly separate their use? Did you separate their use/ Did this have any effect on how ideas were actually generated?

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